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Latest Articles
How Can You Tell When a Market Has Too Much Competition?
You’ll spot a saturated market through several clear warning signs. Watch for declining profit margins across your industry, aggressive price wars between competitors, and rising customer acquisition costs despite maintaining your marketing quality. When businesses frequently offer deep discounts and…
Get Press Releases Right in 5 Easy Steps
To create an effective press release, focus on five key steps that industry professionals follow. Start by crafting a compelling headline under 10 words that captures your news value. Next, structure your information with a strong opening paragraph and strategic…
Do Postcards Make Effective Marketing?
ostcards remain one of today’s most effective marketing tools, delivering impressive response rates between 4-10% and generating over $2,000 in sales for every $167 spent. You’ll benefit from their unique ability to combine physical and digital marketing through QR codes…
Corporate Strategy Vs Business Strategy: the 7 Key Differences
Corporate strategy and business strategy serve different yet complementary roles in your organization. While corporate strategy operates at the highest level through top executives making company-wide decisions about long-term direction and resource allocation over 3-5 year periods, business strategy functions…
Core Expectations for Sales Managers in 2025
Today’s sales managers must excel in five core areas to drive team success. You’ll need to create data-driven revenue strategies, build and develop high-performing teams, optimize sales processes, make decisions based on analytics, and provide consistent coaching to your representatives.…